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San Francisco Business Times reporter gives valuable advice
September 30, 2009
Yesterday morning I attended a talk given by Ron Leuty, the life sciences reporter for the San Francisco Business TImes. He gave valuable advice about how life sciences companies need to communicate better with their wider audience, not just with their potential equity investors. I think this advice is true for technology companies in general, not just biotech ones. Executives in tech companies need to be able to explain their technology in simple (but not dumbed down) terms.
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