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Challenges awaiting spanish companies in the US market
Bernardo Hernández, Global Director for Product Marketing at Google, active investor and entrepreneur in technology and consumer internet companies such as idealista.com, tuenti.com and StepOne Ventures, will be conducting a summer course from the 29th of June to the 1st of July at the Palacio de la Magdalena de Santander (Spain). There, Bernardo, StepOne, and UIMP will lead a discussion surrounding the challenges that Spanish technology companies face when trying to internationalize.
The course will address the main challenges, difficulties, and opportunities that Spanish companies face when trying to make the leap to foreign markets. The course will bring together various points of view, including those of international firms, institutions, Spanish and American venture capitalists, and entrepreneurs from the Spanish business community.
The primary audience for the course will be technology companies — Internet, IT, Life Sciences, and Clean Technology. However, regional governments and institutions engaged in fostering international business will also gain a lot of value in attending the course.
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